Who We Are

A community-rooted specialty coffee cart focused on quality, consistency, and warm neighborhood connection — by the ocean.

Where the wild west meets the sea.

Herd 317 isn’t just about coffee — it’s about creating moments of connection. Every cup we serve is meant to bring people together, spark conversation, and offer a little pause in a busy day.
The Herd Experience: The first time you grab a cup of Herd 317, you’re joining the herd — a community that values connection, creativity, and moments that matter. Whether it’s your morning ritual or an afternoon pick-me-up, each cup is crafted to inspire, energize, and bring people together thoughtfully made specialty coffee.
We deliver handcrafted, high-quality coffee with heart, focused on building a beloved local brand rooted in community and connection.
Herd 317 offers a curated menu of espresso drinks, seasonal lattes, and signature coastal-inspired beverages — blending a western feel with the laid-back surf culture of San Diego.
We proudly work with local roasters and community partners who care deeply about quality, community and doing things right — always with heart.

Surfs Up, Cowboy.

Coffee served with a purpose.

Elevated coffee experiences for gatherings, celebrations and small events — thoughtfully tailored to each occasion.
Collaborating with local brands, creatives and organizations to build connection through coffee.
Serving our community through markets, pop-ups and neighborhood events.